Understand what works, optimize what matters
Enrolla gives your team full visibility into how prospective students engage, from assessment completion
to final inquiry.
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Built-in event tracking
Track every key action automatically. No extra setup needed.
Track Every Key Interaction
We’ve embedded Google Tag Manager (GTM) events at every step:
Assessment starts and completions
CTA clicks (e.g. Apply Now, Book a Tour)
Form submissions
Engagement with recommended programs
Connect your data to the tools you trust
These events are ready to connect to:
Google Analytics
Google Ads
Meta Ads
Snapchat Ads
TikTok Ads
Other major ad platforms through GTM integrations
CRM and funnel integration
Track student journeys from first interaction to enrollment:
Seamless CRM lead sync
Send qualified leads to your CRM or marketing platform without extra steps.
UTM & source tracking
Capture referral and campaign data to understand where your best leads come from.
Campaign performance matching
Link lead activity with campaign results to measure true ROI and optimize efforts.
Optimize recruitment spend
Use conversion data to:
Refine ad targeting
Double down on high-performing sources
A/B test your CTAs and landing page layouts
Data-driven budgeting
Visual dashboards
(coming soon)
We’re working on built-in dashboards for:
Assessment completion rates
Lead conversion by source
Program interest heatmaps
Get started
Already using GTM or Meta Pixel? We’ll help configure your instance. Book a session and start measuring what matters most.
